Physician’s Choice Launches “Choose Your Gut” Campaign on TikTok Shop Offering Up to 40% Off Essentials
Subline: Social commerce leader expands fiber, colostrum, and probiotic lineup as gut health becomes a daily ritual
DENVER, CO — May 14, 2026 — Physician’s Choice, the #1 probiotic and enzyme brand in the U.S., is launching its new “Choose Your Gut” campaign exclusively on TikTok Shop during the brand’s first Super Brand Day (May 15–21), offering up to 40% off their most popular gut health products.
The launch follows explosive momentum on the platform, where Physician’s Choice has surpassed $1.7 million in TikTok Shop sales and earned TikTok’s Breakthrough Seller of the Year Award, underscoring its status as a leader in social commerce and creator‑driven discovery.
TikTok Shop: The New Hub for Gut Health Discovery
As TikTok emerges as a primary driver of wellness trends, Physician’s Choice is transforming the way consumers shop for gut health bringing science‑backed products directly to where conversations are happening.
Through creator‑led content, education, and exclusive bundles, the brand’s “Choose Your Gut” activation helps consumers turn gut care into a personalized, daily ritual rooted in accessibility and authenticity.
“Consumers are increasingly turning to TikTok not just for entertainment, but for credible wellness inspiration,” said Logan Chierotti, CEO and founder of Physician’s Choice. “Our expansion on TikTok Shop has been about meeting people where they’re at and providing education that makes gut health simple, shareable, and part of everyday life.”
What’s New: Products Designed for Daily Balance
The campaign spotlights new, easy-to-integrate products crafted for real life:
- Easy Mix Fiber (Peach Mango, Cucumber Lime) — prebiotic fiber blends with guar and corn fiber to support microbiome balance and digestion.
- Colostrum Gold— packed with immunoglobulins, bioactive proteins, growth factors and natural peptides to support gut barrier integrity and immune health
- Probiotic Gummies (Watermelon) — clean, sugar-free gummies that combine a clinically-studied dose of Bacillus subtilis and Vitamin D to support gut and immune health.
Curated Gut Routines for Every Goal
To make personalization seamless, the brand is introducing exclusive TikTok Shop bundles that act as curated “gut routines.” Each is designed around specific outcomes like smoother digestion, reduced bloating, or overall wellness.
These limited‑time bundles and discounts are available only on TikTok Shop from May 15–21, giving consumers direct access to the brand’s most sought-after products and unlocking the full “Choose Your Gut” experience.
Consumers can explore the full collection and shop the campaign exclusively at TikTok Shop during Super Brand Day, May 15–21.
About Physician’s Choice
Physician’s Choice® is the leading gut health brand for high quality, science-backed supplements at remarkable value. Every formula is developed alongside industry experts, scientists, and a Scientific Advisory Board of leading doctors. Third-party tested for potency and purity, you can find Physician’s Choice in all major retailers, on Amazon, TikTok Shop, and at www.physicianschoice.com.
For Media Inquiries:
Lizzy Molina
Sixth P Media
Lizzy@sixthp.com
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