The multi-year partnership supports A Lending Paw Foundation, helping more rescue dogs become life-
changing service animals.

NEW YORK, Aug. 27, 2026 /PRNewswire/ — The Farmer’s Dog, the leader in real, human-grade dog food, today announced a new partnership with No. 1 U.S. women’s tennis player Jess Pegula, united by a shared belief that every dog deserves the chance to live a long, healthy life. Together, they’ll support A Lending Paw Foundation, helping rescue dogs receive the care, nutrition, and training they need before becoming service animals for people who need them most.

For Pegula, the mission is deeply personal. A lifelong dog lover and owner of three rescue dogs—Maddie, Des, and Mabel—she knows firsthand how a second chance can change a dog’s life, and how dogs, in turn, can completely change ours. Beyond the court, she’s the co-founder of A Lending Paw Foundation, which helps rescue dogs become highly trained service animals for people in need.

As part of the multi-year partnership, The Farmer’s Dog will provide its fresh meals to dogs in A Lending Paw’s care while supporting fundraising efforts that help rescue, rehabilitate, train, and place the next generation of service dogs who will go on to transform lives.

“My dogs are family, so giving them the best care possible has always been incredibly important to me,” said Pegula. “The Farmer’s Dog believes what I do—that every dog deserves real food and great care. Through A Lending Paw, we’ve seen rescue dogs completely transform someone’s world, and I’m excited that together we can help even more dogs get that opportunity.”

Pegula is The Farmer’s Dog’s first tennis partner, joining a growing roster of athletes who believe the same commitment they bring to their own health and performance should extend to the dogs they love.

“Dogs have an incredible ability to make our lives better, and few things are more powerful than seeing a rescue dog get a second chance and go on to change someone’s life,” said Jonathan Regev, CEO and Co-Founder of The Farmer’s Dog. “Jess shares our belief that dogs are worth caring for in the best way we can. Through A Lending Paw, she’s putting that belief into action. We’re proud to support their work and help more dogs live healthy lives alongside the people who need them most.”

Pegula will also participate in Dog Comfort Days^™, The Farmer’s Dog’s new community initiative that celebrates the extraordinary bond between people and dogs by bringing comfort and companionship to communities in need.

In celebration of the partnership with Pegula kicking-off during the most important tennis tournament in the U.S., The Farmer’s Dog will feature exclusive giveaways, for fans both in and outside of New York City, on their social media pages in the coming days.

About The Farmer’s Dog: For more than a decade, The Farmer’s Dog has been setting a higher bar for pet care by providing freshly cooked and minimally processed meal plans designed to help dogs live longer, healthier lives. Our on-staff team of Board-Certified Veterinary Nutritionists®, PhD nutritionists, and veterinarians work to develop recipes packed with the nutrients dogs need, while avoiding the downsides of excess processing. Every meal is complete and balanced, made to human-grade safety standards, and delivered directly to customers’ doors. Available at www.thefarmersdog.com. Not available in Hawaii or Alaska.

About A Lending Paw Foundation
A Lending Paw rescues dogs who need a second chance and supports the training of service dogs who transform human lives. As a 501(c)(3) foundation, A Lending Paw partners with proven organizations to deliver real impact — and 100% of every donation goes directly to the mission. Learn more at www.alendingpaw.com.

Contact: press@thefarmersdog.com

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SOURCE The Farmer’s Dog