AXS, a trusted leader in advanced ticketing and live event technology, and Denver Arts & Venues (DAV) today announced the launch of Beyond AXS in Denver, a new Denver community initiative that connects people with arts, live entertainment, creative education and career pathways through the resources of the live events industry.
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AXS and Denver Arts & Venues Launch Beyond AXS Community Initiative in Denver
Beyond AXS is an AXS community initiative designed to expand access to arts, culture, live events and creative career opportunities and provide more than access to an event. Through partnerships with local organizations, artists and venues, the initiative gives participants opportunities to learn from creative professionals, explore what happens behind the scenes and discover the many people and careers that bring live experiences to life.
“AXS connects millions of people with live events, but access to a ticket is only the beginning of what our industry can offer,” said Kim Pabst, Vice President, AXS. “Beyond AXS brings together the artists, venues, expertise and experiences within our community to help young people see new creative possibilities – and imagine themselves as part of them.”
The initiative is launching publicly ahead of Denver-native Big Gigantic’s September 26 performance at Red Rocks Amphitheatre, with two connected experiences that will take Denver students from hands-on creative learning to a behind-the-scenes look at a major live event.
On Friday, September 25, students will participate in a DJ and music-production workshop led by Mobile Studio at the Denver Performing Arts Complex. The workshop will introduce students to beat-making, mixing, performance and creative careers within music. Pending final confirmation, Big Gigantic will join the students for a conversation about the Colorado duo’s journey as artists, the work behind building a Red Rocks performance and the importance of pursuing their own creative interests.
The following day, 15 to 20 students from RiseUp Community School will attend a soundcheck experience at Red Rocks, offering them a firsthand look at how artists, crews and venues prepare for a major live performance.
“Denver’s arts and cultural venues belong to the community, and we want more young people to see them as places where they can participate, create and build a future,” said Brian Kitts, Executive Director of Denver Arts & Venues. “Through Beyond AXS, we can connect students not only with memorable experiences, but also with the people, knowledge and opportunities behind them.”
Beyond AXS is already underway in Denver. In June, 275 local high school students participated in Youth Yoga at Sculpture Park, a community-centered program combining movement, music and social connection. Additional experiences have connected young people and families with Yoga on the Rocks and Film on the Rocks.
Programming will continue this fall with a veteran music-therapy retreat from November 16–18, bringing together veterans, licensed therapists and songwriters for an experience centered on creativity, wellness and community. Additional programming will expand opportunities for youth wellness, cultural participation and exposure to careers across live entertainment.
AXS and DAV intend to build Beyond AXS as an ongoing platform, adding new programs and major community experiences in the years ahead. The Denver initiative is focused on four areas: youth creativity and wellness; veteran and military wellness; LGBTQ+ visibility and cultural inclusion; and equitable access to arts and live entertainment.
“Red Rocks has played such an important role in our story, so being able to help young people experience the creative process behind a show – and see where their own ideas could take them – is incredibly meaningful to us,” said Big Gigantic.
About AXS
AXS is a trusted leader in advanced ticketing and live event technology, operating across North America, Europe and Asia-Pacific, providing access to some of the world’s most iconic venues, sports teams, festivals and global tours. With customized ticketing solutions, innovative technology and dedicated customer service, AXS, owned by AEG, partners with more than 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces, along with its proprietary AXS Mobile ID technology, deliver one of the easiest and most secure ways for fans to buy, sell and manage tickets.
About Denver Arts & Venues
Denver Arts & Venues, an agency of the City of Denver, oversees facilities including the Colorado Convention Center / Bellco Theatre, Denver Coliseum, Denver Performing Arts Complex and Red Rocks Amphitheatre, with AXS as its ticketing partner.
About Beyond AXS
Beyond AXS is a community initiative from AXS that connects people with arts, culture and live experiences through tickets, workshops, behind-the-scenes experiences, wellness programming and career pathways. Launching in Denver with Denver Arts & Venues and local partners, the initiative is designed to expand participation in live entertainment and creative opportunities across the community.
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